From a self-proclaimed sports marketing junkie,
here’s the inside story of how a top US sports franchise functions, how one man brought it to Utah against the advice of the NBA, how another man and his family gave it new life, passionately embracing the team, making countless financial and personal sacrifices throughout its history, how its general managers, coaches, and players rallied behind the exuberance of a state full of sports fans, and how a last-place sports property became a model of success, surprising most sports business experts and the entire front office of the NBA along the way.
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